Webinar: Unpacking consumer perceptions of ‘Pay by Bank’
At Yaspa, we believe making payments easy starts with clear, recognisable language. That’s why we’re championing a standardised term for account-to-account (A2A) payments. With multiple names in use - Pay by Bank, Open Banking Payments, Instant Payments, A2A Payments - consumer understanding remains fragmented, which may be slowing adoption. To explore this, we surveyed over 2,000 UK consumers to assess their awareness of ‘Pay by Bank’. The results showed both progress and challenges, reinforcing the need for a unified name to build clarity and trust.
In this webinar, Yaspa’s Chief Marketing Officer, Kate Marsden, is joined by two leading experts in fintech and payments:
- Angela Yore, Founder and CEO of Sky Parlour
- Benjamin Ensor, Director of Research and Strategy at 11:FS
Together, they dive into the survey results, exploring:
- How well do consumers understand Pay by Bank and how it compares to traditional payment methods
- The impact of terminology - does ‘Pay by Bank’ resonate more than other terms?
- Lessons from global payment schemes like Pix in Brazil and contactless adoption in the UK
- The role of branding, regulation, and industry collaboration in driving adoption
- The future of A2A payments - what’s needed to boost consumer trust and usability
Watch the full webinar below to get expert insights into the current state of Pay by Bank adoption and what needs to happen next.
👉 Watch now
Want more insights? Download the full Yaspa Index report for an in-depth look at consumer awareness of Pay by Bank, their preferences for online payments, and what it means for businesses, merchants, and the future of payments.
Join the conversation - what do you think about Pay by Bank? Are you seeing increased adoption? Get in touch and let us know.
